News: PURITY RING Share new single ‘Asido’

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To celebrate the fifth anniversary of Purity Ring’s debut LP Shrines, Megan James and Corin Roddick have released a new song, ‘Asido’ out now via 4AD / Remote Control. The track is a standalone gift to their fans while the band continues to work on the follow up to their second album Another Eternity.

Following its premiere as Zane Lowe’s WORLD RECORD, ‘Asido’ is now available everywhere. It is accompanied by an animated lyric video written and directed by Megan and illustrated by Tallulah Fontaine, the creator of all the band’s artwork to date. Tallulah took videos of Megan walking and falling, then traced the movement to create the character frame by frame. In order to situate their meaning, Megan had her mother handwrite the lyrics in the video.

About the song, Megan said: “I imagine a tractor digging graves, I imagine crying blood, and I imagine eggs being swept away in it.”

Do your dusty eyeballs a favour and check out the new video here.

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